Orlando C.

One of my professional achievements includes effectively managing the communication strategy for the company I currently represent. This entailed providing a comprehensive update to the company website and enhancing the communication and presentation of the services offered by the company.

And at my previous company, where I found myself assuming full responsibility for the marketing department’s operations due to various circumstances. This encompassed everything from graphic design to social media management, allowing me to showcase my adaptability and resourcefulness. Over nearly two years, I successfully steered the marketing activities, ensuring continued growth and brand visibility.

Moreover, I have garnered valuable experience in the realm of Software as a Service (SaaS) companies. Through my engagements with such enterprises, I’ve developed a keen understanding of the unique dynamics and requirements of the SaaS industry. This experience has equipped me with insights and strategies that can be seamlessly integrated into marketing initiatives within this domain.

Analytics & Reporting Tools: Google Analytics, SAP

Methodologies: SOSTAC

Content Marketing, Inbound Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Marketing/Pay-Per-Click

Packaged Software & Tools: MS Office, Photoshop, Illustrator, Premiere, WordPress Lead/Management Skills: Social Media, content management, SEO & SEM, analytics, people skills, team building

MARKETING COORDINATOR
Niche Aim
Abr 2023 – Present 

As the Marketing Coordinator, I was responsible for overseeing various aspects of our marketing efforts. This included managing company communication strategies to ensure consistency and effectiveness across all channels, developing and curating content for our website to ensure it remains updated and relevant to our target audience. Additionally, in charge of our social media platforms, including content creation, engagement, and performance tracking, as well as coordinating our digital advertising efforts to maximize brand exposure.

BUSINESS DEVELOPMENT EXECUTIVE
Acteck
Sep 2022 – Feb 2023

Developing the digital marketing plan of the company and clients (social media, mailing, e-commerce, giveaways), development and administration of the company’s website for one of the company’s brands, management of the social media for the 2 company brands, content generation, co-responsible for coordinating pre-sale and launch campaigns, strategic alliances in the sector.

CHIEF MARKETING OFFICER (CMO)
RADEC Autopartes
Agu 2019 – Feb 2022

Responsible of the entire image of the company, from the web, social media, ATL and BTL advertising, and branches, responsible, for all company’s and customers printed material, development of promotions, development of branch opening campaigns, and social media management.

MARKETING COORDINATOR
Aquamatic Lavanderias
Feb 2017 – Aug 2019

Implementation and execution of the annual marketing plan, development, and execution of the strategies and promotions, measurement and analysis of the results, branch opening events, social media management, dealing with suppliers, control and monitoring for the delivery of the printed and promotional materials.

• Relationship Marketing – Universidad TEC de Monterrey – 2014
• Excel for Business – Universidad del Valle de México – 2015
• Graphic Design – CAAV – 2017
• Social Media Management – CAAV – 2018
• Google Ads Measurement – 2024
• Google Data Analysis – currently enrolled
• Google Ads Display Certification – currently enrolled

Master’s Degree in Marketing Management
Universidad de Guadalajara
2023 – currently enrolled